Analysis of how both companies meet their financial objectives and aims Essay

In this depict I have decided to concentrate on two companies, Woolworths plc and WHSmith plc, I will be analysing and comparing the two companies on their objectives (what they say their objectives argon, and how they meet those objectives set) and their performances (if they have made profit or loss). I will research all these from their annual report, which is provided on the Internet.An introduction of both companies Woolworths is know to be one of Britains confidential information general merchandise retailers, with great brands, strong market position and a powerful presence in home entertainment. The company has one of the highest customer shoppers performances of all UK retailers and nowadays known to be the largest non-food retail chains. WHSmith is also one of the UKs leading retail groups incorporating market-leading companies in sell publishing and stark nakeds distributing.WHSmith has 1,464 stores world-wide all these locate in place like the UK high street, airport , stations and countries immaterial of the United Kingdom such as North America and Asia The performance of the companies Last year was an eventful and challenging year for the Woolworth the first half of the year when they were still part of Kingfishers plc was a molybdenum of uncertainty as the future of the company was being decided.The company detached themselves from Kingfisher plc on 28 stately 2001, leaving them with 200 million of debt, over ? 100 million of excess stock, loss marking new format and e-business. Woolworths formats are designed to appeal to the value-conscious consumer. Woolworths is a mass-market retailer with a leading brand and broad product offering at competitive prices.Their mission is to be at the sum of the community and the best loved retailer for kids, home and family leisure. The companys brand is known to be one of the best-recognised retail brands in the UK and proving this is on average, 6. 5 million customer transactions are made on tills p er week. Woolworths business operates in the UK general merchandising market, which is both large and highly fragmented, with participants of varying sizes and covering different category mixes.